Inspelat webinar säkerhet & Personlig Integritet GDPR säkra din Wi-Fi

Säkerhet & Personlig Integritet är Affärskritiskt!

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Registrera dig för att se inspelat Webinar (38 minuter)

Det är dags att GDPR säkra samtycken och personuppgifter för din gäst Wi-Fi!


Sedan dataskyddsförordningen (GDPR) kom på plats i maj 2018 har tusentals incidenter redan anmälts till Datainspektionen. Som om inte detta skulle vara nog, ligger ett lagförslag för beslut som innebär att publika internettjänster måste ha spårbarhet. Du kommer då på anmodan behöva lämna ut uppgifter om användarna till brottsbekämpande myndigheter.

Komplexiteten med de nya GDPR- och spårbarhetskraven innebär ytterligare investeringar och arbetsbelastning för IT-avdelningarna. En professionell Cloud lösning kan vara svaret.

Aptilo Networks som har levererat gäst Wi-Fi lösningar till tusentals myndigheter, företag, hotell, sjukhus, shoppingcenters, flygplatser och arenor i mer än 75 länder delar med sig av sina erfarenheter. Du får också lära dig mer om de krav GDPR ställer på en Gäst Wi-Fi lösning och hur Aptilo Guest Wi-Fi Cloud™ och dess prisbelönta lösning för samtycke och hantering av persondata hjälper dig att svara upp mot dessa krav nu och i framtiden.

Områden som täcks in:

  • GDPR – vad innebär det för mig och min gäst Wi-Fi tjänst?
  • Hur samlar jag in samtycke för hantering av användarnas personuppgifter?
  • Hur hanterar jag individuella personers samtycken över tid?
  • Vad krävs av min Wi-Fi lösning för att uppfylla GDPR kraven?
  • Låt användarna göra jobbet. Självadministration av samtycken och personuppgifter.
  • Funktioner som behövs i login-portalen för att effektivt stödja lagkrav.
  • Vilken data kan jag komma att behöva dela med mig av till myndigheter?
  • Vad behövs för att ge mina användare en säker och krypterad Wi-Fi uppkoppling?

Talare: Johan Terve, Marknadschef, Aptilo Networks

Webinar: Operator B2B Wi-Fi services

Webinar: Operator B2B Wi-Fi services

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Retail, healthcare, hospitality, municipalities, airports and the enterprise sector. As a service provider you can tap into these business-to-business (B2B) opportunities when developing your B2B Wi-Fi offerings with a managed guest Wi-Fi service.

But there is so much more to gain from B2B Wi-Fi services, than just the additional revenue as such. Learn more on the dynamical effects B2B Wi-Fi have on a service provider’s business and how it can pave the way for Small-Cells and IoT business.

Topics covered include:

  • Carrier Wi-Fi is evolving.
  • The dynamic effects of an operator managed guest Wi-Fi service.
  • Site acquisition, how can a B2B guest Wi-Fi service help?
  • Can Wi-Fi be a vehicle to deploy small cells?
  • Is Hotspot 2.0 / Passpoint really what a business customer wants?
  • How the right captive portal design can increase revenue by 15%.
  • Critical success factors for a B2B guest Wi-Fi service?
  • What about privacy and legislations such as GDPR?
  • It’s not just about connecting people anymore, Wi-Fi IoT is a new opportunity.
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Zlatan & Aptilo have one thing in common

Zlatan & Aptilo have one thing in common

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Like the great Swede Zlatan Ibrahimović, Aptilo scored a hat trick this week being nominated for THREE Wi-Fi NOW Awards! We started out in 2001 as well… Congrats to Zlatan for his award nominations and congrats to the Aptilo team!

  • Nominated for Best Wi-Fi Internet of Things (IoT) Product, providing zero touch connectivity for Wi-Fi based IoT devices.
  • Aptilo’s work with pioneering carrier Swisscom has been nominated for Best Wi-Fi Service Provider.
  • Aptilo SMP’s Consent and Personal Data Management Solution, nominated for Best Service Provider Wi-Fi Solution.

READ MORE

We are not exhibiting at Wi-Fi NOW this year, but we will sure to attend and hopefully pick up a few awards. See you at Wi-Fi Now Berlin! You should really go there, previous year’s events have been some of the best Wi-Fi events ever.

Targeted Wi-Fi advertising

Monetizing free Wi-Fi using ads

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Monetize with advertising: 60 percent want real-time offers

Advertising is one of the most popular ideas for how to monetize a free Wi-Fi service. And, it is a great idea. Most customers accept that if they consume a free service, then they are the product.

Supported also through research is that the majority (60 percent) of consumers want real-time offers while visiting a store. Most of them (57 percent) will share their location, age and gender to get relevant advertising.

Relevant is the keyword here. If you know you have to watch advertising in exchange for the Wi-Fi access, the ads might just as well be about an interesting subject.

WI-FI ADVERTISING CHALLENGES

Relevance is crucial for the whole business model of Wi-Fi advertising.

  • LOW VOLUME OF "EYEBALLS"

    If you think you can be profitable just by delivering random adverts, then think again! Such an approach comes with challenges. The advertising market is built for websites and blogs with huge volumes of users. The market price for a random advert is around 5.8 USD cents per click. Meaning 1,000 clicks is 58 USD, which is not much to build your Wi-Fi business on.

  • VENUES WANT TO APPROVE ADS

    In addition, the venue owners may want to approve the ads.

  • USERS ARE FORCED TO WATCH

    Furthermore, users are forced to watch the ads, but are they really paying attention?

A video view or app download pays better. Likewise, a premium location such as an airport with a monthly potential audience of a few million people, can bring in substantial money for an exclusive sponsorship. We have seen customers getting 70,000 USD/month. Some of our customers are using shared sponsorships where the user can select from three sponsors. The user then has to watch a video, look at a banner or take part in a survey to gain access.

IT’S ALL ABOUT QUALITY AND NOT VOLUME

  • TARGETED AUDIENCE

    To make Wi-Fi advertising work, you must go for quality and not volume.

  • COLLECT PERSONAL DATA

    It starts with collecting relevant data about the users. Otherwise your can’t offer a targeted audience and will have to settle for the 5 EUR cents per click. With relevant data you will achieve a win-win-win situation.

  • ADVERT FITS USER’S INTEREST

    Consumers win because they will only get advertising they are interested in. Advertisers win because they get a targeted audience. You win because you get more revenue.

  • UNIQUE AUDIENCE

    Think in segments. Adverts targeting men aged 40-50 travelling between Stockholm and London at least three times a month, pays better than broadly targeting all people using a smartphone. Similarly, a detailed survey eliciting responses to somewhat sensitive questions, pays better than one with a few general questions. However, don’t overdo it with too complicated survey forms. What’s the point in designing a quick and easy on-boarding of users if they then have to wade through a 30-question form?

PRIVACY AND PORTAL DESIGN MATTER

Never forget that privacy matters. Thus, you have to make sure that your marketing is privacy-protected. Learn more from this press release and our consent & personal data management section.

Portal design is crucial for your success. You must design portals primarily for mobile devices and in a way that makes it easy for people to complete the sign-up. By changing the portal design, one of our operator customers improved the rate of successful sign-ups by 15 percent overnight! For them, it meant 15 percent more income from adverts, by just changing the mobile user experience. Stay tuned, we’ll share that success story in an upcoming article.