Aptilo Networks
  • SOLUTIONS
    • Carrier Wi-Fi
      • Carrier Wi-Fi details
      • Operator Managed Guest Wi-Fi
      • Virtual Service Provider
      • Wi-Fi Monetization
      • Hotspot 2.0
    • Guest Wi-Fi
      • Enterprise Guest Wi-Fi
      • Hospitality Wi-Fi
      • Healthcare Wi-Fi
      • Airport Wi-Fi
      • Retail Wi-Fi
    • Mobile Data Offloading
      • Offloading Details
      • Authentication
      • Policy & Charging
      • 3GPP Wi-Fi Access
    • Wi-Fi Calling
      • What is Wi-Fi Calling?
      • Wi-Fi Calling Details
      • VoWiFi / VoLTE entitlement
    • IoT Connectivity
  • CLOUD
    • Wi-Fi SMP as a Service
    • Cellular IoT Connectivity
      • IoT Security
    • Zero-touch Wi-Fi IoT
    • Aptilo Guest Wi-Fi Cloud (eng)
      • Consent & Personal Data
      • Wi-Fi Marketing
      • WiFi4EU
    • Aptilo Guest Wi-Fi Cloud (sv)
      • Samtycke & Personuppgifter
      • Wi-Fi Marknadsföring
      • WiFi4EU
  • PRODUCTS
    • Aptilo SMP
      • Scalability and Availability
      • System reporting
      • Aptilo ServiceGlue
    • Aptilo SMP Wi-Fi
      • Wi-Fi AAA
      • Wi-Fi Policy
      • Subscriber Management
      • Consent & Personal Data
      • Captive Portal
      • Wi-Fi Analytics
      • Wi-Fi Marketing
      • Prepaid and Charging
    • Aptilo SMP IoT
    • Aptilo SMP Applications
      • Aptilo SMP Venue Wi-Fi Mgr
      • Aptilo SMP SIM Authentication
      • Aptilo SMP Wi-Fi Calling
      • Aptilo SMP 3GPP AAA+
    • Aptilo Access Controller
  • SERVICES
    • Aptilo Managed Service
    • Aptilo Support
  • PARTNERS
  • COMPANY
    • About Us
    • Management
    • Awards
    • Careers
    • Resources
    • Privacy Policy
  • NEWS
    • Aptilo Blog
    • Press Releases
    • Aptilo in the News
    • Subscribe to News
    • Events
  • CONTACT US
  • Search
  • Menu Menu
World’s First Complete Carrier Wi-Fi Service Management SaaS

Why CPSs Need Cloud SaaS Service Management to Ensure Success in Enterprise Wi-Fi

June 21, 2022/in Carrier Wi-Fi /by Johan Terve
By: Jonas Lagerquist, Director Product Management at Enea

Nearly 18 billion Wi-Fi devices will be in use in 2022, with another 4.4 billion shipping over the course of the year, according to the Wi-Fi Alliance. The enormous installed base highlights why mobile operators, telcos, and other communications service providers (CSPs) need to double down on their support for Wi-Fi — and fast.

But that’s easier said than done. For starters, Wi-Fi technology is continually evolving to meet the needs of consumers and businesses, such as with Passpoint and OpenRoaming to simplify authenticating and connecting. Meanwhile, the marketplace is rapidly growing and diversifying as enterprises, smart cities, and other organizations increasingly use Wi-Fi for their IoT applications.

CSPs struggle to keep up with these new technologies and market opportunities. Often it’s because they’re saddled with a homegrown or legacy Wi-Fi service management system that’s incapable of changing with the times. For example, those systems may not support key processes such as SIM authentication and serving as a 3GPP AAA for Wi-Fi Calling. They may also be unable to support ad-hoc onboarding of Passpoint profiles or enable participation in the OpenRoaming consortium. As a result, those CSPs miss out on the revenue and market-differentiation opportunities that those processes enable.

SaaS Lowers Barriers to New Services and Market Opportunities

Enea Aptilo Wi-Fi SMP enriching existing legacy or home grown Wi-Fi service management systems

To help service providers overcome those and other challenges, Enea recently launched the Aptilo Wi-Fi Service Management Platform as a Service (SMP-S). It’s the industry’s first comprehensive software-as-a-service (SaaS) solution for launching and monetizing Wi-Fi services.

Hosted as a dedicated instance per customer at Amazon Web Services (AWS), SMP-S gives each CSP a self-contained, secure service that also can be deployed as a hybrid service to enhance their existing Wi-Fi service management software. This design provides a fast, cost-effective way to modernize their back-end because they simply add the functionality they need from SMP-S in the cloud on top of their existing infrastructure.

For years, over 100 CSPs worldwide have deployed Aptilo SMP Wi-Fi software on-premise to support service delivery, security, administration, monitoring, and other key processes. With SMP-S, they now can have all of those capabilities provided as a cloud-based service.

For example, SMP-S includes multi-tenancy business-to-business (B2B) support, which enables CSPs to sell managed Wi-Fi services to owners of venues such as malls, stadiums, airports, and multi-tenant office campuses. Those enterprise customers can choose from various login methods to onboard guests to their Wi-Fi service, including social media accounts, Office 365, surveys, and online payments.

SMP-S also provides CSPs with the tools that enable their enterprise customers to monetize Wi-Fi, such as with GDPR-compliant targeted advertising via banner ads, SMS, or email. The Enea Aptilo Venue Wi-Fi Manager (VWM) included with SMP-S lets CSPs manage their multi-tenant B2B guest Wi-Fi services and provide their business customers with tools for analytics, captive portals, and Wi-Fi marketing and end-user privacy.

Predictability, Scalability, and Security

As a service rather than on-premise software, SMP-S also frees CSPs to focus on their core business. For example, Enea staff manage the operation of the SMP platform — including a 24/7/365 SLA.

Financial predictability is another key benefit. CSPs know up front what to expect from each monthly invoice — no surprise costs. The pay-as-you-grow model also lets CSPs expand their Wi-Fi service footprint and add functions that complement their existing solution instead of doing a forklift upgrade.

Finally, SMP-S also allows CSPs to provide another layer of secure Wi-Fi SSID (802.1x) at every access point and then combine that with mobile core integration and SIM authentication. This enables CSPs to offload subscribers securely and seamlessly to Wi-Fi and boost indoor coverage while freeing up much-needed additional capacity.

Analysts are already lauding SMP-S as an industry-first solution. One example is Sue Rudd, Strategy Analytics Director of Networks and Service Platforms, who says: “Wi-Fi service management ‘in the cloud’ should immediately accelerate CSPs’ ability to launch new functionality and add services alongside existing systems to secure new revenues. Enea’s Wi-Fi service management offers multitenant B2B customer self-management while ensuring the correct handling of consent and use of personal data. These capabilities now make it far easier to monetize Wi-Fi and create valuable experiences for subscribers. Carrier Wi-Fi SaaS is a game-changer for CSPs and their business customers.”

To learn more about SMP-S, visit https://www.aptilo.com/cloud/enea-aptilo-wifi-smp-as-a-service.

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
To all posts
© 2001-2022 I Aptilo Networks
  • LinkedIn
  • Facebook
  • Twitter
Operator Wi-Fi Monetization StrategiesWi-Fi monetization Scroll to top

We use cookies to improve and personalize your browsing experience. This site may also include cookies from third parties. By using this site, you consent to the use of cookies.

OKLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
Accept settingsHide notification only