STOCKHOLM and LIMA, PERU – Digital Way, the only carrier-neutral provider of public Wi-F in Peru, has selected the Aptilo Service Management Platform™ (SMP) to enable its “WIGO wi-fi libre” free Wi-Fi service. Together Digital Way and Aptilo utilizing the SMP platform, a state-of-the-art system to manage mobile data services, have developed and integrated social media logins and hyper-local, down to individual access point (AP) level, location-based services for fast, convenient Wi-Fi access and a personalized user experience.
Aptilo is the leading provider of carrier-class Wi-Fi service management and offloading solutions.
With Aptilo’s platform, Digital Way’s WIGO users will enjoy carrier-grade Wi-Fi at hotspots across Lima including at Estadio Nacional, the 40,000-seat sports stadium in Lima, inside the top malls and outside in popular parks throughout the leading commercial municipality. Exact hotspot locations can be found at www.wigo.pe.
Aptilo SMP creates a single sign-on and registration process for Digital Way users as they access the WIGO hotspots using any social media platform including Facebook, Twitter and Google+ from anywhere in the network. Aptilo SMP “remembers” users as they roam from one hotspot to another, eliminating the need for multiple logins.
Additionally, Aptilo SMP will recognize a user’s location and redirect them to landing pages customized to the nearest AP and or hotspot, creating multiple monetization opportunities.
After a period dedicated to customer acquisition, Digital Way will monetize their Wi-Fi network through delivery of mobile ads tailored to the user and location. This further improves the personalized user experience with relevant ads and provides call-to-action opportunities for advertisers.
Digital Way will leverage the Aptilo SMP platform for its existing business-to-business (B2B) portfolio. Digital Way has designed its network to allow the delivery of multiple business models and will generate revenue by tailoring the service to the specific needs of different industry verticals such as enterprise, hospitality, healthcare, education, retail and airports.
“Location-based services are a natural fit for Wi-Fi hotspots as they provide advertisers with unique opportunities to reach the right audience at the right time,” said Torbjörn Ward, CEO, Aptilo Networks. “Digital Way has shown us yet another creative way to monetize Wi-Fi.”
“In Peru, people are hungry for free Wi-Fi. They are seeking open networks because data plans can be very expensive and slow. This business model, using Aptilo SMP, allows us to deliver carrier-class Wi-Fi, a streamlined sign-on process that encourages multiple access throughout the network, and the opportunity to offer location-based, personalized services,” said Carlos Andres Lopez CEO of Digital Way.
About the Aptilo Service Management Platform https://aptilo.com/products/aptilo-smp-wifi/
Aptilo Carrier-Class Wi-Fi https://aptilo.com/solutions/carrier-wifi/
About Digital Way
Digital Way is deploying Peru’s only operator-neutral carrier-grade public Wi-Fi service under the brand of “WIGO es wi-fi libre.” In addition, Digital Way is an operator of Dedicated Internet Access and value added services such as firewall, filtering and VoIP services for the enterprise market. The company was acquired in 2007 by the Grupo Romero.
About Aptilo Networks
Aptilo Networks is a leading provider of systems to manage mobile data services for Wi-Fi, WiMAX and 3G/LTE networks, including mobile data offloading. Aptilo’s carrier-class solutions boast pre-integrated authentication, policy control and charging functions to maximize functionality and fast-track deployments while minimizing impact on existing systems. Aptilo’s solutions are currently in operation in more than 60 countries. For more information, please visit www.aptilo.com.
Hillary Call, Public Relations Manager
Aptilo Networks AB
P: +1 917-414-9262
Julius Marcus, Marketing Manager
Digital Way S.A.
+1 51 513 3132