MOBILE WORLD CONGRESS — BARCELONA – There’s a new urgency among operators to deploy Wi-Fi in ways that expand service areas quickly, lower operating costs and leverage non-traditional partnerships to generate new revenue and business opportunities, as evidenced by several recent customer wins for Aptilo Networks, the leading provider of carrier-class Wi-Fi service management and offloading solutions.
“These deployments reveal several trends we’re seeing in Wi-Fi deployments,” said Aptilo CEO Torbjorn Ward. They are:
Leveraging Third-Party Wi-Fi Footprint Through Wholesale Operator
A tier-1 European mobile operator selected the Aptilo Service Management Platform™ to enable carrier-class Wi-Fi services through a third-party network. The utilization of a third-party Wi-Fi footprint through a Wi-Fi wholesale operator lowers the barriers further for creating a carrier-class Wi-Fi service with a very fast time-to-market.
Wi-Fi Managed Service for Operators
That mobile operator is also using the Aptilo Managed Service™, providing a high-availability architecture including geographic redundancy. “We’re seeing a significant increase in Managed Service, including cloud-based Wi-Fi deployments,” said Ward. “It allows the mobile network operator to offer carrier-class Wi-Fi without the investment in equipment, training and maintenance.”
Cable Multi-System Operators (MSOs) Increasing Involvement in Wi-Fi
MSOs are leveraging Wi-Fi as a strategic asset to add new subscribers and reduce churn. MSOs are also starting to sell Wi-Fi network capacity to other operators, including mobile operators, for mobile data offloading.
Aptilo is working with a major cable multi-system operator (MSO) in the United States to enable carrier-class Wi-Fi services. The MSO will utilize Aptilo’s advanced portal and business-to-business (B2B) service delivery capabilities to monetize and sell services to multi-dwelling property owners. The MSO’s subscribers will also get access to the Wi-Fi service through an additional SSID at many other locations that have the same Wi-Fi service. These homespots a perfect tool for customer retention in the highly competitive broadband market.
Mobile Virtual Network Operators (MVNOs) Embrace Wi-Fi
A European MVNO is using Wi-Fi to complement 3G/4G network access to provide better indoor access, thanks to Aptilo’s carrier Wi-Fi solutions. The MVNO is using Aptilo’s mobile data offloading solution to compliment the 3G/4G mobile data traffic by adding Wi-Fi footprint through a third-party carrier Wi-Fi network. The MVNO will additionally build its own Wi-Fi footprint at specific locations.
Aging Systems Being Replaced
Outdated first-generation Wi-Fi hotspot systems are starting to take a toll on operators, and as a result many are seeking replacements to aging service management platforms. Aptilo recently replaced an outdated Wi-Fi hotspot system for a European mobile operator as part of an end-to-end solution implemented by one of Aptilo’s major go-to-market partners, providing next-generation carrier Wi-Fi services.
B2B: Selling Wi-Fi to Other Businesses
Service providers are tapping business-to-business opportunities when developing Wi-Fi offerings by making their services attractive to venue owners. They tailor the service to the specific needs of different industry verticals, making businesses Wi-Fi partners rather than Wi-Fi customers. One example is a new Aptilo installation with a European hospitality solutions provider using Aptilo SMP to deliver a cloud-based hospitality Wi-Fi service to hundreds of hotels in its customer base.
“B2B Wi-Fi services are a crucial component for monetization of Wi-Fi,” said Ward. “In addition, these services facilitate site acquisition for their Wi-Fi footprint, one of the major challenges facing operators that are used to renting space for their base stations. In the Wi-Fi business it is all about selling services to venue owners.”
Visit Aptilo at Mobile World Congress, stand 5G66 in Hall 5 to learn more.
For more information:
Carrier-class Wi-Fi https://aptilo.com/solutions/carrier-wifi/
Aptilo Service Management Platform https://aptilo.com/products/aptilo-service-management-platform/
About Aptilo Networks
Aptilo Networks is a leading provider of systems to manage mobile data services for Wi-Fi, WiMAX and 3G/LTE networks, including mobile data offloading. Aptilo’s carrier-class solutions boast pre-integrated authentication, policy control and charging functions to maximize functionality and fast-track deployments while minimizing impact on existing systems. Aptilo’s solutions are currently in operation in more than 60 countries. For more information, please visit www.aptilo.com
Hillary Call, Public Relations Manager
Aptilo Networks AB
P: +1 917-414-9262