From IT-tool to Business tool
Back in 2001 when we founded Aptilo, the Wi-Fi service management was a tool for the IT-department. Our captive portals blocked Internet access to charge customers before getting them online.
All that have changed. Sure, the login page is still there. But, now it is primarily a business tool. It’s all about getting insights about your guests and better engage with them online. Over time Wi-Fi monetization have gone from being direct to indirect.
Captive portal use cases
A captive portal is a web page that users must view and interact with before getting access to the Internet. What triggers a re-direct to the captive portal from the access gateway can vary:
- The user is unknown and needs to sign-up and pay for the service.
- Users has depleted their prepaid quota and needs to make a top-up.
- Aptilo SMP has automatically authenticated the user through e.g. SIM-authentication, but the user still need to approve a daily charge for the Wi-Fi service.
- For Wi-Fi marketing purposes, a user needs to see an advert or sponsored message before getting access.
- Users need to give consent for use of their personal data.
- Onboard certificates/profiles for secure EAP-TLS authentication (for 802.1x networks).
- A user wants to change the service e.g. to increase the bandwidth for video-on-demand.
Captive portal template framework
We are using the latest web-technology and flexible REST-based APIs towards Aptilo Service Management Platform™ (SMP). This ensures a future-proof solution. Our Wi-Fi captive portal framework supports all the complex user journey flows required for a first class Wi-Fi service.
The captive portal in Aptilo SMP works hand-in-hand with our portal management tool. We have moved the complexity and web development code into captive portal templates. Only the objects and texts defined as editable, are available in the admin interface. This allows anyone, even someone with no web development skills, to administrate the captive portal.
Learn more in the portal management section of this page.
Supports all authentication and payment options
An important part of the end-user experience is the login process. Aptilo SMP provides access to the Wi-Fi service both seamlessly and through captive portals. We doubt there is a single login method or business model we haven’t already delivered in our 100+ carrier Wi-Fi deployments.
Authentication and payment methods in Aptilo SMP include:
The Aptilo SMP can also produce CDR’s for post-paid billing.
Gateways without captive portal support
Using captive portal technology is a must for prepaid services with online sign-up models. Also, it is a powerful tool for providing differentiated services in real-time. But, far from all gateways have support for captive portals. Some gateways, designed for high performance, do not include a web server function. As a result, they are not able to redirect a user to the captive portal.
The Aptilo SMP can bridge this deficiency. It can detect an unknown user or device and then send an IP redirection profile to the gateway. The gateway then redirects the user’s traffic to the captive portal. Alternatively, Aptilo SMP can redirect users and devices with a so-called CoA request (Change of Authorization).
Aptilo SMP can also provide other web server-related functions such as support for WiSPr login.
Use Aptilo’s built-in portal or any existing external portal
Use the pre-integrated captive portals in Aptilo SMP. Or, use any existing or third-party captive portal. You can integrate using the same REST-based APIs towards Aptilo SMP as we do for our own portals. You can even keep your existing web portals and use Aptilo’s payment and portal logic in a hybrid deployment. However, the proven Aptilo captive portal solution is a cost-effective alternative that works in concert with Aptilo SMP.
Captive portal management–have it your way!
Most people associate a captive portal with the graphical look and feel. But, what’s equally important for the end-result is the business logic underneath. And, this is where the Aptilo Service Management Platform™ (SMP) shines.
It’s also a common misunderstanding that a captive portal is only one simple page. Most of the time it is a flow of several pages. The pages shown may dependend on a user’s selection of services or policies triggered from external systems. The logic must also contain error handling and sometimes it needs to interact with other systems via APIs.
Many cloud-based providers of guest Wi-Fi services offer captive portal management where the business customers can create their own captive portals. The content management system (CMS) used often requires some web development skills. While the look of the portal can be changed, the logic and user-flow is normally the same.
In our experience, there’s just no ‘one-size-fits-all’.
Portal management–anyone can do it!
We have a different approach. Only the objects and texts defined as editable in the template, are available in the simplified admin GUI. This brings several advantages:
- The complex web development and logic is moved into the templates.
- It is easy to maintain a consistent branding and still allow for some local adaptations.
- Templates can be created for different verticals and use cases.
Anyone, can replace an existing picture or text. Only a selected few can design a portal from scratch in a CMS system. No matter how user friendly it is. Our captive portal management GUI is designed so that anyone can make modifications to the portal. The administrator needs zero knowledge about web page design. The business customer can administrate the portals themselves. For instance, a hotel restaurant manager can easily advertise “the special of the day” in the restaurant.
Administrators at each business customer can define sub-administrators at and below their position in the zone tree. This means that changes in the portals can be delegated down to a single location.
Captive portal management–any language and always mobile-first
Both the admin GUI and the templates supports multiple languages. Additional languages can be easily added at any time.
Our captive portal templates are always “mobile-first”, because smartphone designs are more challenging. Above all, these type of devices are also most common at venues. All portals are adaptive to larger screens.
Captive portal management–user engagement
For businesses who want to create their own announcements or adverts, the captive portal management GUI will be just right. They can also use the ability to schedule activation of a portal change at a certain time. This feature is ideal for e.g. stadiums that have different events going on throughout the year.
Our Wi-Fi marketing features go way beyond updating a captive portal. Use our built-in banner management or integrate with advertising networks. It is also possible to send e-mails or SMS to users, based on their location.