Marketing and messages to visitors when they login.
OUR WI-FI MARKETING IN A NUTSHELL
With Aptilo Service Management Platform™ (SMP) you will not only get tools for Wi-Fi Marketing. Together with our consent and personal data management features, your Wi-Fi service will get privacy-protected Wi-Fi Marketing that is compliant with GDPR.
Wi-Fi services coupled with demographic data is a very attractive proposition for high-value targeted advertising. With Aptilo SMP, it is also possible to integrate with professional advertising networks such as Google Adwords and your or your customers’ own campaign systems.
Learn more details about the Aptilo SMP marketing features in the sections below. And, don’t miss to check out our Survey functionality as an excellent tool to get user insights in exchange for free Wi-Fi.
BANNERS AND POP-UP ADS
The Aptilo SMP base package features local banners (pictures) that can be uploaded to the Captive Portal.
The optional Wi-Fi Marketing package takes the ability to communicate with users to a whole new level by adding support for:
Banners for Wi-Fi Marketing
There are two banner areas at the login page. One top banner above the login area and one bottom banner below. Any or both of these banner areas can be used for a single banner or a banner carousel. Banners can also be used in our Survey functionality.
Banners included in a carousel will show up at a configurable time before rotating to the next. Banners with different action on click (see below) can be mixed in the same carousel.
Local picture or banner repository
It is possible to either upload a picture to the local Captive Portal or have it provisioned from the central banner asset repository. There are several advantages to using the central repository which will be explained below in the Central Banner Repository section. A banner picture defined in a carousel will also be available as a standalone banner in the central banner asset repository.
Action on click
When users click on a banner, they can either be redirected to a certain external web page URL or get a pop-up banner (max width 320 px). Note: When using a redirect URL and the user doesn’t yet have internet access (at login page), it is important that the URL is whitelisted in the gateway.
Pop-up Ads for Wi-Fi Marketing
Pop-up ads allow the site owner to present advertisements in the form of an image on the captive portal. The advertisement is drawn on top of the normal captive portal content, blocking access to the captive portal functionality until the advertisement is closed. The advertisement can either be closed automatically after a configurable time period, or the end-user can close it manually. The close button can be hidden from user. A pop-up ad can be placed on any or all of the following pages:
- The login page
- Welcome page
- Top-up page
The “action on click” is the same as described above for banners: either the users are redirected to an external web page or they will get a pop-up banner.
Similar to banners, a pop-up ad can grab the image to be displayed from a locally uploaded picture or from the central banner asset repository with one important difference. If a banner carousel is selected as asset, there will be no banners rotating. Instead one banner will show, randomly selected among the banners defined in the carousel. This is an excellent way to show ads from multiple advertisers evenly over time.
Central banner repository
With centralized banners, banner content is defined in a central directory, which is then referred to by one or more captive portals. This has the following positive effects:
The Wi-Fi Marketing package includes support for event-triggered messages. One of the many use cases is to send a message to a user when she/he has arrived at a location. A certain dwell time can be set to avoid trigger messages to users that are just passing by. This is especially useful when a user is automatically authenticated through a MAC-authentication or an EAP-based authentication. It is also possible to trigger a message when a user has signed up for the Wi-Fi service using the email/SMS one-time-password sign-up.
The Group Messaging function is a way to communicate with users who have been at a specific location at a certain time. This can (for example) be used to send an invite to take part in a user survey, an advertisement for future similar events, a special offer or an apology for temporarily poor service etc.