The drivers are different in carrier Wi-Fi and the guest Wi-Fi. Carrier Wi-Fi is all about secure and automatic login to the Wi-Fi network. Guest Wi-Fi is all about user engagement. Business customers do not want their users to just fly on to the network. They want to engage with them for branding and providing offers. With carrier Wi-Fi, the Wi-Fi service is part of the subscription. In guest Wi-Fi it is free for anyone as an amenity. In carrier Wi-Fi, the data is supposed to be backhauled to the GGSN/P-GW (many operators still use local traffic breakout). Guest Wi-Fi uses local traffic breakout to the closest connectivity point to the Internet.
Will this difference be a showstopper for site acquisition and your sales of managed guest Wi-Fi? Yes, it can. You do not want to give up the secure Wi-Fi connectivity that you offer your subscribers. The business owners do not want to give up the possibility to engage with them while they are at their premises.
Aptilo to the rescue! The Aptilo SMP has built-in functionality both for Carrier Wi-Fi and Guest Wi-Fi. We can uniquely bridge those two worlds together. When your subscriber enters your business customer’s premise he/she will be securely and automatically connected to the Wi-Fi network through an EAP-SIM/AKA or EAP-TTLS/TLS authentication. Then, if policy for that location dictates, the subscriber will be engaged with a message from the business customer. This message can be tailored to the location and delivered through an SMS or email. It is also possible to forward the user to a portal to display the desired information.