The FIFA 2014 World Cup stadium deployment by Oi and TIM was awarded “Best Use of Wi-Fi 2014” by telecoms.com
Operator-managed guest Wi-Fi, or B2B Guest Wi-Fi is a growth opportunity for service providers. Enables more sales to businesses and venues and provides an indoor footprint for subscribers. It’s your best strategic B2B asset.
Managed guest Wi-Fi your primary B2B asset
A managed guest Wi-Fi solution is so much more for operators than just another revenue source. It’s an effective way to build relationship with your business customers. When delivering mobility and connectivity, you will only get to talk with the IT department. This is not the case when you provide managed guest Wi-Fi services. These services, together with Wi-Fi analytics, provide your business customers with valuable insights about their own customers. As a result, you will gain access to your customers management, sales and marketing teams. This means that managed guest Wi-Fi services gives you an opportunity to sell more to your B2B customers. It will also enhance your ability to retain your B2B customers.
But, you don’t have to stop there. Why not make your B2B customers Virtual Service Providers so they can offer managed Wi-Fi and LAN services on your infrastructure? This concept is in particular attractive for businesses such as co-working offices that “aggregates” many smaller businesses.
Flexible deployment options
We offer two different ways for operators to start their managed guest Wi-Fi business. You can either license our software, the Aptilo Service Management Platform™ (SMP) and Aptilo SMP Venue Wi-Fi Manager™, and build your own cloud-based guest Wi-Fi service. Or, you can resell the Aptilo Guest Wi-Fi Cloud™ service, with the unique option to manage your business customers under your own account. You can always start with our cloud service and move to your own operations at a later stage.
With the software option, you will enjoy the full spectrum of the different Wi-Fi monetization possibilities our solutions offer. Either way, you will benefit from our long experience in delivering guest Wi-Fi solutions to different verticals.
Guest Wi-Fi. We have been doing it ever since the very beginning of Wi-Fi back in 2001. Our operator customers have been very successful delivering attractive B2B and B2B2C guest Wi-Fi services based on the Aptilo Service Management Platform™ (SMP), and they have been recognized for it.
Finally there’s next-generation Venue Wi-Fi for operators! View our 2 minute video about Aptilo Venue Wi-Fi Manager.
(Read more about the new Aptilo SMP Venue Wi-Fi Manager™ (VWM), a powerful tool for operators to sell attractive managed Guest Wi-Fi services to venues.)
Guest Wi-Fi is crucial for site acquisition
Site acquisition is different for Wi-Fi and small cells! In cellular macro networks, site acquisition is mainly an engineering activity. The mobile operator rent space from the property owner. As a result, you will get an engineering relationship.
In Wi-Fi and small cells it’s also a business relationship. The mobile operator needs to sell attractive services to the business customer to get their approval to mount their Wi-Fi access points and small cells. Managed guest Wi-Fi services is the “silver bullet” for your site acquisition challenges. You will offer the business owners something they want and you will get indoor footprint. A win-win.
Use managed guest Wi-Fi as a vehicle to deploy your cellular small cells. The additional cost to deploy Wi-Fi at the same time as small cells is negligible compared to the benefit. Without Wi-Fi, there is a good chance that you will find a gatekeeper asking the relevant question – what’s in it for me?
Bridging carrier Wi-Fi with guest Wi-Fi
The drivers are different in carrier Wi-Fi and the guest Wi-Fi. Carrier Wi-Fi is all about secure and automatic login to the Wi-Fi network. Guest Wi-Fi is all about user engagement. Business customers do not want their users to just fly on to the network. They want to engage with them for branding and providing offers. With carrier Wi-Fi, the Wi-Fi service is part of the subscription. In guest Wi-Fi it is free for anyone as an amenity. In carrier Wi-Fi, the data is supposed to be backhauled to the GGSN/P-GW (many operators still use local traffic breakout). Guest Wi-Fi uses local traffic breakout to the closest connectivity point to the Internet.
Will this difference be a showstopper for site acquisition and your sales of managed guest Wi-Fi? Yes, it can. You do not want to give up the secure Wi-Fi connectivity that you offer your subscribers. The business owners do not want to give up the possibility to engage with them while they are at their premises.
Aptilo to the rescue! The Aptilo SMP has built-in functionality both for Carrier Wi-Fi and Guest Wi-Fi. We can uniquely bridge those two worlds together. When your subscriber enters your business customer’s premise he/she will be securely and automatically connected to the Wi-Fi network through an EAP-SIM/AKA or EAP-TTLS/TLS authentication. Then, if policy for that location dictates, the subscriber will be engaged with a message from the business customer. This message can be tailored to the location and delivered through an SMS or email. It is also possible to forward the user to a portal to display the desired information.