Airports are like miniature cities with shopping malls, restaurants and hotels. They also have the same need as cities, to improve internal efficiency with a secure and IoT enabled Wi-Fi network.
The shopping mall in the airport expects retail Wi-Fi functions with analytics and user engagement.
The airport must deliver this, together with a public service monetized through premium services, advertising and roaming.
But, it’s not only about connecting people. Airports can enable IoT applications over Wi-Fi and other wireless IoT technologies to improve the internal productivity.
Airports need the same guest Internet access (GIA) as enterprises with long-term accounts for contractors. In addition, they need to provide Wi-Fi services that integrates with airline loyalty systems.
Airports may offer Wi-Fi services for hotels and thus need to provide hospitality Wi-Fi functions.
DRIVE PASSENGER SPENDING
You don’t want passengers to spend time waiting and queuing. You want them to spend more time in shops and restaurants. We can even integrate tools such as maps helping passengers to find their way in the airport and provide personal flight information.
Airport Wi-Fi brings benefits to passengers that make them more effective. That’s good news for the average spending per passenger.
AIRPORT WI-FI IMPROVE PASSENGER FLOW
Airport Wi-Fi improves the passenger flow in the Airport. As a result, you will increase revenue and get more satisfied travellers.
The Wi-Fi network can be complemented with additional beacons. This gives even more detailed tracking of the passengers movements. All leading Wi-Fi vendors can provide heat-maps and footfall analysis, that identifies bottle necks.
Real-time data allow the airport to guide passengers and reduce the waiting and queuing.
Automated check-in via smartphones reduces need for staff at check-in kiosks. Automated boarding reduces the number of staff needed at the gates.
The always connected lifestyle that airport Wi-Fi brings enables seamless digital communication. Passengers receive relevant flight information to their smartphones.
TAKE CONTROL OF YOUR AIRPORT WI-FI
All these stakeholders. How can airports help them and reach the targets on operational efficiency at the same time?
For security and interference reasons, there should only be one major Wi-Fi network at the airport. If you do not want to allow the different stakeholders to build their own network, you will have to provide the functions they need.
Functions such as:
- Multi-language login pages.
- Fair roaming agreements with national and international providers.
- Different login pages based on location with special branding for stakeholders.
- Wi-Fi analytics.
- User engagement via captive portals, SMS and e-mail.
- Wholesale support to charge the different stakeholders.
- Possibility to integrate with different stakeholders’ systems and loyalty programs.
- Separate the network in a public and private side, to facilitate use of the Wi-Fi network for airport staff and contractors.
- Enforce QoS policies to provide an optimized user experience for different users and user groups.
You will have to become a service provider, with guest Wi-Fi solutions for many different verticals. But, it need not to be that complicated.
The Aptilo Service Management Platform™ (SMP) with the multi-tenancy Aptilo SMP Venue Wi-Fi Manager™ (VWM) is built for providing guest Wi-Fi services adapted to the needs of different types of companies e.g. your stakeholders. Your business customers will also help you to managed the system as Aptilo SMP VWM has captive portals that anyone can update and user friendly analytics. The Aptilo SMP also features interfaces and API’s for integration with your existing systems.
Aptilo’s experts can help you to manage the Aptilo SMP from one of our data centers our yours, through the Aptilo Managed Service™.
If you want to start with a plain guest Wi-Fi service for passengers, go with the Aptilo Guest Wi-Fi Cloud™. You can always move to Aptilo SMP at a later stage.