Claire is a 42-year-old sales executive attending a conference in New York. She checks in at the conference hotel on the Saturday before the event. Even before unpacking, Claire connects to the hotel guest Wi-Fi service. The login portal offers Claire to login using social media or her last name and room number. Claire selects Facebook login and keeps the box “Remember me at next connection” ticked.
Brand loyalty is a huge challenge for hoteliers. Guests can easily find the best deals online. hospitality Wi-Fi is still the #1 desired amenity and will soon be the primary way to connect with your guests.
A robust and engaging hospitality guest Wi-Fi service is the best insurance policy you can get to retain customers.
Hospitality Wi-Fi used to be all about connecting devices. Now, more than ever before it is about connecting guests to your brand.
80% of guests will not return to a hotel that delivers a bad technology experience. And, we all know what bad reviews at Trip-Advisor means for bookings.
Drive Guest Loyalty
USER STORY – CLAIRE 42
PROVIDE A HOME-LIKE WI-FI EXPERIENCE
Your guests are pampered with high-performance Wi-Fi in their homes, where they only login the very first time they connect to a new Wi-Fi network. They don’t expect less from you. As hotelier you must offer that home-like frictionless hospitality Wi-Fi experience at every property across your brand.
Claire selected Facebook login and kept the box “Remember me at next connection” ticked. It was simple for her, but there were advanced activities going on behind the scenes in Aptilo Service Management System™ (SMP) with the Aptilo SMP Venue Wi-Fi Manager™ server application.
Claire connected with Facebook’s login service and by doing so agreed to share her public profile. The data from her public profile allow you to get to know her better and offer a more personalized hospitality guest Wi-Fi experience that build loyalty.
SIMPLICITY – STABILITY – CONTROL
Use Aptilo SMP to deliver a consistent and reliable hospitality guest Wi-Fi experience across every property in your brand. Wi-Fi services with stability, central control and proven support for all leading Wi-Fi vendors.
Your hospitality Wi-Fi service is primarily a business tool for your sales and marketing. This is why Aptilo SMP allows your employees to make local captive portal and analytics modifications. Changes that anyone without IT skills can do, even down to a local area of your properties.
Templates and administrative rights decide what can be changed. You can schedule captive portals to kick-in at a certain date and time, maybe to showcase tonight’s restaurant specials or create login portals for upcoming conferences.
HOSPITALITY WI-FI PROVIDES INSIGHTS
Your local staff gets valuable and actionable insights about guests from Wi-Fi analytics. They can analyze data such as user-demographics, usage of services and location information. This data is the foundation of personalized campaigns, where you can engage guests through captive portals, SMS and e-mail. This will drive upsell of services and loyalty.
HOSPITALITY WI-FI MOST WANTED FUNCTIONS
We have collected the most wanted hospitality guest Wi-Fi functions in our cloud service – the Aptilo Guest Wi-Fi Cloud™. Learn more about the main benefits of our guest Wi-Fi solution, adapted for different businesses and verticals.