In many markets more and more people are giving up their landlines relying on the mobile phone as their primary point of contact. A poor mobile connection in their homes will inevitably force them to switch to an operator with better coverage. For mobile operators Wi-Fi Calling is the perfect customer retention tool.
Wi-Fi Calling – Value proposition for mobile operators
The next-generation Wi-Fi Calling works transparently over any Wi-Fi connection through a tunnel (IPSec) between the smartphone and a gateway (ePDG) in the mobile core. Wi-Fi calling is mainly a customer retention game. By providing coverage for your voice and text services via any Wi-Fi network, subscribers do not need to seek a service provider with better cellular coverage.
Learn more about the benefits of Wi-Fi Calling which include:
- Coverage for voice and text services wherever Wi-Fi is available.
- Reduced churn due to improved indoor coverage including in the homes of people.
- Improved customer acquisition, mobile voice replacing landlines.
- Reduced infrastructure cost, fewer base stations for same voice coverage.
- Reduced roaming cost – attractive for subscribers.
Aptilo has the key to your Wi-Fi Calling service
It is not enough for the subscriber to be connected to a Wi-Fi network. They also need to be authenticated and authorized to use the Wi-Fi Calling service. This is the crucial role of Aptilo in Wi-Fi Calling, read the overview below or go directly to the solution details.
Our advanced 3GPP AAA, which is the core component in the Aptilo SMP Wi-Fi Calling™ product, performs the critical functions of authenticating users through the SIM card and applying any necessary policies to the Wi-Fi Calling service.
Aptilo’s Wi-Fi Calling solution also offers innovative features such as support for non-SIM devices and policy lookups. These features go beyond the 3GPP standards. As the leading vendor in carrier Wi-Fi service management, with 100+ customers in more than 70 countries, we have learned that this type of extended functionality often is required in real-world deployments.
You don’t even need your own Wi-Fi footprint
Mobile operators do not have to build their own Wi-Fi network or even partner with Wi-Fi service providers. Next-generation Wi-Fi Calling will work regardless as soon as users are connected to a Wi-Fi network.
However, there are many benefits in deploying your own Wi-Fi. Learn more about Aptilo’s Carrier Wi-Fi solution for operators that want to deploy their own Wi-Fi service in order to stay even more relevant in a Wi-Fi centric world.